Meerkat Movies
This GIF was created on Adobe Photoshop based on a video that Meerkat Movies sent me. They wanted a GIF to include in their emails and online of their meerkat character. At the end of the video the meerkat tightens his tie, so that was what I decided to focus on in this creation.
Meerkat Movies
This GIF was created on Adobe Photoshop based on a video that Meerkat Movies sent me. They wanted a GIF to include in their emails and online of their meerkat character. At the end of the video the meerkat tightens his tie, so that was what I decided to focus on in this creation.
Royal British Legion
I created these posters on Adobe InDesign for the Royal British Legion while I was in London. The RBL is a charity that provides financial, social, and emotional support to members and veterans of the British Armed Forces. When this project was given to me, the goal was to create a layout and design that is different from previous ones.
Ancient Grains
I created this campaign for a new gluten free pizza crust option at a JMU dining hall. I worked with students studying nutrition to create this. They gave me the information about the crust: it is a healthy, gluten-friendly alternative to other pizza crusts and is made out of ancient grains.
Ancient Grains
I created this campaign for a new gluten free pizza crust option at a JMU dining hall. I worked with students studying nutrition to create this. They gave me the information about the crust: it is a healthy, gluten-friendly alternative to other pizza crusts and is made out of ancient grains.
Meerkat Movies
This GIF was created on Adobe Photoshop based on a video that Meerkat Movies sent me. They wanted a GIF to include in their emails and online of their meerkat character. At the end of the video the meerkat tightens his tie, so that was what I decided to focus on in this creation.
Meerkat Movies
This GIF was created on Adobe Photoshop based on a video that Meerkat Movies sent me. They wanted a GIF to include in their emails and online of their meerkat character. At the end of the video the meerkat tightens his tie, so that was what I decided to focus on in this creation.
Meerkat Movies
This GIF was created on Adobe Photoshop based on a video that Meerkat Movies sent me. They wanted a GIF to include in their emails and online of their meerkat character. At the end of the video the meerkat tightens his tie, so that was what I decided to focus on in this creation.
La Senteur
This is the copy created for a imaginary scent diffuser called La Senteur. This diffusor is high end and very pricy, mainly found in upperclass homes. Click the image below to view the PDF that includes the creative brief and copy for this ad.
La Senteur
This is the copy created for a imaginary scent diffuser called La Senteur. This diffusor is high end and very pricy, mainly found in upperclass homes. Click the image below to view the PDF that includes the creative brief and copy for this ad.
La Senteur
This is the copy created for a imaginary scent diffuser called La Senteur. This diffusor is high end and very pricy, mainly found in upperclass homes. Click the image below to view the PDF that includes the creative brief and copy for this ad.
Aim Toothpaste
The theme for “Smile” was to create a campaign about a product that is used by all types of people for the same purpose. The tagline, “We all smile the same”, shows the audience that no matter who you are, where you come from, or what defines you, you can use Aim Toothpaste and feel united. Since everybody uses toothpaste and everybody smiles, Aim’s strategy is to show consumers that it is a product for anybody and everybody.
By creating an ad with not just one character or actor, but rather using multiple people, there is no one face that the consumer will associate with the brand. The memorable information in the ad is the product itself. Viewers of the ad will associate the brand with diversity and unity through the product.
The process of this ad consisted of finding ordinary students on JMU’s campus to record them smiling. The group also had friends and roommates star in the commercial for the video.
The ad introduces the idea of “We all start our mornings the same…” early on in the ad. That we the sense of unity is there right from the start and will resonate throughout the ad. The positive music and catchy beat will keep viewers interested in the ad while forming a positive attitude of Aim. By watching this ad the consumer will remember that Aim is for everyone and associate the brand with positivity.
